Creative

The image or video carries the ad. It sits at the top of the card at full width, so anything important needs to survive being cropped to a wide strip on a phone.

Optional, but an ad without media shows as a plain text card and earns far fewer taps.

Message

The title is the line readers actually read. Lead with the offer or the name — not with “Click here”.

Shows in bold under the image. Aim for under 60 characters — longer titles get cut off on one line.

Only about two lines show before it clips — roughly 90 characters. The rest is stored but never seen.

Opens in the reader's browser, outside the app. Leave blank for a brand-awareness ad with nowhere to go — the card then shows no “Visit site” prompt.

Priority & reach

One number decides three things at once: which screens the ad may appear on, what format it takes, and how many times a day a single reader can see it. Higher levels win slots over lower ones.

0 saves a draft without showing it anywhere. 1–5 runs in the story feed. 6+ unlocks Weather, 8+ adds Traffic, and 10 has no daily limit.